Executive Summary

Senior Technical Product and Program Leader with 15+ years of experience defining, architecting, and delivering large-scale AI-driven mobility and computer vision systems to global OEMs at production scale. Certified PMP® (Project Management Professional) and SOTIF Engineer (ISO 21448) by TÜV SÜD Germany, specializing in automotive safety and complex system reliability. A dedicated mentor and leader, recognized for building entire departments and cultivating generations of highly skilled project managers. Expert at bridging the gap between engineering, business, and global customers, with a proven track record in driving business development and sales negotiations from early POC to mass production.

Core Competencies

Business Development & Sales

Active participation in sales negotiations, RFQ alignment, and tailoring technical value propositions to OEM needs.

Project & Program Governance

Certified PMP®, expert in roadmap ownership, risk mitigation, cross-functional leadership, and the use of AI-driven tools for planning, forecasting, and execution optimization.

Mentorship & Leadership

Building multidisciplinary teams (40+ staff), fostering execution excellence and professional growth.

System Architecture

Defining system/software requirements (SysRS/SWRS), OOD, and hardware-software interface.

Automotive Safety & Standards

Certified SOTIF Engineer (ISO 21448), expert in ASPICE and safety-critical system design.

Full Lifecycle Management

Managing products from early R&D through rapid prototyping to global mass production (SOP).

Professional Experience

Mobileye

2014 – Present
Director | Senior Director, ADAS Production Programs
  • Business Growth & Negotiation: Lead technical sales support and business development efforts. Analyze OEM requirements and drive POC explorations to secure new program proposals. Supporting requirement scoping, early customer engagements, and RFQ alignment.
  • Technical Program Delivery: Managed end-to-end delivery processes, from requirement definition through feature design to validation. Led 30+ global OEM programs to successful SOP, delivering complex ADAS solutions within tight schedules. Proven ability to navigate executive-level escalations and drive scope evolution across diverse, multi-stakeholder environments.
  • Strategic Customer Engagement: Directly engage with global OEMs (Audi, VW, Ford, BMW, Honda, Zeekr, and others) to evaluate high-level market requirements and emerging trends, steering the development of next-generation POCs and collaborating on the production programs.
  • Executive Governance & Risk Mitigation: Regularly represented Mobileye at OEM and Tier-1 headquarters, serving as a key stakeholder in Top Management Boards (TMB). Took an active role in strategic discussions to align OEM executive leadership on roadmap execution and scope evolution, risk identification and mitigation strategies, identifying critical path bottlenecks, and shifting development priorities to ensure milestones and seamless program delivery.
  • Leadership & Mentorship: Lead an independent sub-division of ~40 managers and engineers. Actively mentor and educate the next generation of leadership within the company.
  • Hands-On Strategic Architecture: Own the product roadmap across functionality, compute, embedded, and simulation environments, ensuring alignment with global customer milestones.
  • Safety & Quality: Supervise data-driven validation and KPI frameworks to ensure reliable system performance across global deployments.
Senior Program Manager | Program Team Lead
  • End-to-End Program Ownership: Directed the comprehensive product lifecycle, from synthesizing complex customer requirements into technical engineering specifications to final feature deployment. Led on-site, in-vehicle validation and KPI benchmarking in collaboration with OEMs and Tier-1 partners. Proactively mitigated control anomalies and performance bottlenecks to optimize system output, ensure full regulatory compliance, and guarantee on-time Start of Production (SOP).
  • Customer Champion & Strategic Interface: Served as the primary technical and commercial Point of Contact for global OEM (Audi). Owned the end-to-end customer delivery roadmap, ensuring rigorous alignment between technical milestones and commercial schedules. Actively represented company interests on executive steering committees and top-management boards to drive strategic decision-making and project governance.
  • Cross-Functional Leadership & Strategy: Orchestrated internal communication between Architecture, Software, Algorithms, CTO, Legal, and Commercial teams. Ensured feature execution adhered to defined functionality and architecture while remaining within legal and commercial obligations.
  • Compliance & Regulatory Lead: Headed the Open-Source Software (OSS) regulation compliance initiative for Mobileye, collaborating with the legal department and technical leads to establish governance and mitigate risks.
  • Innovation Catalyst: Influenced the internal development of new features and cutting-edge technologies, actively pushing 'Vision' boundaries and integrating next-generation capabilities into the corporate roadmap.

VITEC (Optibase)

2006 – 2014
EZTV Team Leader | FITIS Product Owner (PO)
  • Agile Product Leadership: Served as the Product Owner (PO) for the FITIS Media Asset Management (MAM) project, driving the product vision and development execution using SCRUM methodology.
  • Front-End & Client Leadership: Led the front-end engineering teams for MAM and Video Conferencing. Architected and deployed high-performance client systems for both Windows and macOS platforms.
  • Cross-Platform Component Engineering: Designed and implemented core video player component packages for both operating systems using a stack of C++, C#, HTML, and JavaScript.
  • Media Middleware & Plugins: Directed the development of the VLC player core and its specialized ActiveX/OCX plugins. Managed complex engineering for audio/video codecs, CC decoders, telemetry decoders, and SSL decryption.
  • Real-Time Communication: Spearheaded the design and implementation of secure Video Conferencing modules, successfully embedding them as custom browser plugins for global enterprise use.
Creator Team Leader | Lead Real-Time Systems Engineer
  • System Architecture & Product Delivery: Led the end-to-end design and development of the Creator ingest and compression server, a professional broadcast platform for real-time HD/SD video capture and multi-format encoding (MPEG-2, H.264/AVC).
  • Windows Real-Time (RTX) Expertise: Served as the lead expert for Windows RTX, performing deep-level OS manipulations and kernel-level optimizations to ensure deterministic, microsecond-level performance for time-critical video processing.
  • Advanced Multi-threaded Programming: Architected complex multi-tasking and multi-threaded environments, utilizing a deep mastery of synchronization objects (mutexes, semaphores, critical sections) to manage high-throughput data concurrency without race conditions or deadlocks.
  • Low-Latency Video Engineering: Personally designed and implemented critical optimizations in C++ and Assembly to achieve real-time compression, leveraging DirectX/DirectShow and low-latency buffer management for simultaneous SD/HD outputs.
  • Hardware-Software Co-Design: Managed the intricate integration between server software and proprietary DSP/FPGA hardware SDKs, offloading compute-intensive tasks to hardware while maintaining strict Real-Time (RT) programming constraints.
  • Performance Profiling & Bottleneck Analysis: Conducted exhaustive system tuning and jitter elimination to ensure broadcast-grade stability, interfacing directly with HD-SDI ingest and complex multiplexing technologies.
  • Broadcast Workflow Integration: Engineered the platform to interface seamlessly with Non-linear Editing (NLE) systems and playout servers, incorporating real-time Quality Control (QC) and metadata validation.

IAI - ELTA Systems Ltd.

1999 – 2006
Student Intern | Software Engineer | Real-Time Team Lead
  • Hard Real-Time Systems Architecture: Engineered mission-critical COMINT and SIGINT sensor systems on Windows with Real-Time Extensions (RTX), meeting deterministic microsecond requirements for signal processing and direction finding.
  • COMINT Production System (End-to-End): Led the design and development of a redundant, high-availability server architecture utilizing dual CPU blades and proprietary DSP/SDU boards. Integrated narrow-band receivers for real-time frequency classification, spectral visualization, and voice-recognition-based speaker identification.
  • Object-Oriented Design (OOD) & Patterns: Applied advanced OOD and C++ Design Patterns (Observer, Singleton, State, Factory) to manage complex signal states and multi-threaded data concurrency, ensuring code maintainability in high-performance environments.
  • Wide-Band DF & Triangulation: Developed Direction Finding (DF) logic for wide-band scanning receivers, implementing real-time algorithms for emitter identification and spatial triangulation across multiple sensor nodes.
  • Low-Level Optimization & Connectivity: Performed deep-level optimizations using C, C++, and Assembly to handle high-speed I/O and proprietary hardware interfaces. Designed and implemented comprehensive end-to-end communication protocols across the entire system, utilizing multiple communication methods to bridge the gap between central servers, specialized peripherals, and distributed system components.
  • Technical Leadership: Promoted from Software Engineer to Lead a specialized team of engineers, overseeing the full development lifecycle from initial hardware-software interface definition to field deployment and system validation.

Certifications & Education

PMP® – Project Management Professional

Project Management Institute (PMI)

SOTIF Engineer (ISO 21448)

Certified by TÜV SÜD Akademie, Berlin, Germany

B.A., Computer Science and Mathematics

Bar-Ilan University

Technical Skills & Expertise

Strategic & Program Leadership

  • Executive Governance: Top Management Board (TMB) Steering, High-Level Stakeholder Management, Risk Identification & Mitigation.
  • Product Strategy: Roadmap Ownership (Functionality, Compute, Embedded, Simulation), POC to SOP Transition, Market Trend Analysis.
  • C3 Systems Leadership: Command, Control, and Communications (C3) architectures for defense and automotive.
  • Business Development: Technical Sales (RFQ/RFI), Strategic OEM Partnerships, Executive Negotiations.

Automotive & Safety Standards

  • Safety Engineering: SOTIF (ISO 21448) Certified, Functional Safety (ISO 26262) Principles.
  • Quality & Compliance: ASPICE Compliance, Data-Driven Validation Frameworks, KPI Benchmarking.
  • Regulatory: Open-Source Software (OSS) Governance, ADAS/AD Regulatory Standards.
  • Validation: System-Level Testing, Extreme Environment Trials, Simulation-Based Verification.

Systems & Architecture

  • Image & Video Engineering: Real-time compression (H.264/MPEG-2), Media Asset Management (MAM).
  • Domain Expertise: Computer Vision, Sensor Fusion, ADAS Features, Camera & Optics, Signal Classification (DF).
  • Architectural Rigor: OOD, C++ Design Patterns (Observer, Factory), Hardware-Software Interface (HSI).
  • Real-Time Engineering: Hard RT Systems, Windows RTX, Kernel-Level Optimization.

Engineering Stack & Tools

  • Languages: C, C++, Assembly, C#, HTML, JavaScript.
  • Low-Level Mastery: Multi-threaded Concurrency (Mutex/Semaphores), DSP/FPGA Integration.
  • Operational Tools: Jira, Confluence, MS Project, AI-Powered Planning & Forecasting Tools.

Projects & Gallery

Audi Winter Trials Project

Extreme Environment Systems Testing

Audi Winter Trials

As a Senior Product Manager and Program Lead at Mobileye, I took an active role in our annual winter testing program on the frozen lakes of Northern Europe...

Program Management OEM Engagement ADAS Computer Vision AI Automotive Safety Fail-Safe Vehicle Detection Mobileye
Honda Hitachi Project

Strategic Partnership

Honda Top Management Board

As a Senior Director at Mobileye, I oversaw our strategic collaboration with Honda, ensuring technical and operational alignment across complex ADAS programs...

Program Management OEM Engagement Senior Leadership Strategic Partnership Executive Governance ADAS Computer Vision Japan Automotive Relationship Management AI People

Blogs & Insights

October 2024 • AI, Safety and Philosophy

The growing presence of AI in our lives

With artificial intelligence, we are summoning the demon. You know all those stories where there's the guy with the pentagram and the holy water, and he's like, yeah, he's sure he can control the demon? Doesn't work out." - Elon Musk.

Read Post →
Dec 2025 • Leadership

Scaling Engineering Teams: From 5 to 40

Lessons learned while building a multidisciplinary sub-division at Mobileye and the importance of mentorship in high-pressure environments.

Read Post →